Olamide: Rapper’s ‘Who you epp’ overshadowing Lil Kesh’s “Y.A.G.I” album?

Olamide has always 'epp-ed' Lil Kesh. But at the moment his new single
hasn't just failed to 'epp' him, it has become toxic to his album.



Lil Kesh dropped an album recently, but the chief vibe around YBNL is all around
Olamide's 'Who you epp' ' freestyle.
Lil Kesh and Olamide are what you will refer to as benefactor and
beneficiary. The former is a protégé of the latter, profiting from his
financial and experiential magnanimity to create a thriving career
path. From 2012, they both partnered, and together they have become
influential players in the uber dynamic clime of the Nigerian music
industry.
But now there's a clash. And Olamide is winning.
Lil Kesh dropped his debut album "Y.A.G.I " in March 2016, and he is
currently working on promoting the album. The LP contains features
from Phyno, Adekunle Gold , and even Olamide, marking his first body
of work ever in his career. With an album out of the way, the popular
opinion is that under the leadership of Baddo, YBNL Nation would
aggressively push the project, thereby generating record sales and
many more.
But that isn't the case. Less than a month later, Olamide has released
2016's most viral song 'Who you epp'.
The rapper has been at the top of Nigerian rap via the quality of his
content, and the marketing of his sounds, from owning the gunman pose
for his " Baddest Guy Ever Liveth ", album art, to his simple, yet
expressive dance step for ' Bobo' , king Baddo has kept up his
profile. 'Who you epp' took a simple, yet different route. The
rapper's single comes with a free 16 bars of instrumental, with no
vocals laced in it